Continued advances in technology are needed to meet the growing demand for clean, affordable energy. Sustainably meeting this demand requires a shared responsibility and commitment by the public and private sectors to ensure that our environment remains clean and healthy for this and future generations. Partnerships among various industry sectors, government agencies, academic institutions and conservation groups are developing further improvements and new technologies that can enable sustainable progress. Oil and gas companies have formed cooperative partnerships with the automotive sector to reduce the impact of hydrocarbon fuels on air quality and to develop cleaner, more efficient fuel/vehicle systems. Fuel cell technology has the potential to improve motor fuel efficiency while reducing emissions. As examples of inter-industry collaboration, Chevron, ExxonMobil, Shell and BP formed the California Fuel Cell Partnership with eight auto manufacturer’s to explore pathways for commercializing fuel-cell vehicles and demonstrating these vehicles in everyday driving conditions, including fuelling options and other infrastructure needs. Petro-Canada, Ballard Power Systems and Methanex Corporation announced the signing of a memorandum of understanding to work together to prepare for the establishment of a commercially viable fuel distribution network to meet the expected market demand for fuel cell vehicles. Shell is part of a consortium including the automotive group DaimlerChrysler and Norsk Hydro to enable Iceland to become the first country in the world to replace traditional fossil fuels with hydrogen.