Attitudes of Women Seeking Employment
Attitudes and Perceptions of Women About Seeking Employment in the Oil & Natural Gas Industry
A vast opportunity exists for the oil and natural gas industry to attract, retain, and develop life long careers for women in the industry. A critical part of recruiting more women is understanding their attitudes and perceptions in regards to the oil and natural gas industry. Through a series of focus groups and a national survey, American Viewpoint and Lake Research Partners learned what is important to women when making employment decisions, what they already know and understand about the oil and natural gas industry, and what messages resonate with them.
The report below presents their findings.
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