New Ad: Natural Gas Goes Above and Beyond
Posted June 15, 2017
Take a look at our new advertisement, communicating some of the ways natural gas plays an integral role in our daily lives: recreation, jobs, a cleaner environment, time efficiency and invention:
And more – much more than we can depict in a 30-second ad.
“Natural Gas Doesn’t Just Cook Dinner.” No, indeed.
The message follows API’s Super Bowl LI ad that launched this year’s “Power Past Impossible” campaign showing how oil and natural gas make Americans’ lives modern, more comfortable, safer, cleaner and enjoyable – while also supporting the innovation and invention that open new frontiers for our society. While gas and oil are great fuels, they’re more than just fuels.
Consider: More than 142 million Americans participated in outdoor activities in 2015, including 11.7 billion outdoor outings ranging from hiking and biking to surfing and climbing. Natural gas and oil are involved in everything from nylon tents, propane stoves and bicycles made with carbon fibers to plastic helmets.
Our environment is better because of natural gas. The increased use of natural gas is the biggest reason U.S. emissions of carbon dioxide from power generation are near 30-year lows. Meanwhile, emissions of six principal air pollutants have dropped 65 percent since 1980. It’s noteworthy, too, that industry has invested more than $320 billion to improve the environmental performance of its products since 1990.
In these ways and others, natural gas is a big, important part of all our lives. Thanks largely to advanced hydraulic fracturing and horizontal drilling, the United States is the world’s leading producer of natural gas and oil and also the leading refiner, which means more secure supplies of the gas and oil we need every day – for the things we depend on for home, work and play, for fuel and for the ability to reach the distant horizon and beyond.
About The Author
Mark Green joined API after a career in newspaper journalism, including 16 years as national editorial writer for The Oklahoman in the paper’s Washington bureau. Previously, Mark was a reporter, copy editor and sports editor at an assortment of newspapers. He earned his journalism degree from the University of Oklahoma and master’s in journalism and public affairs from American University. He and his wife Pamela have two grown children and six grandchildren.
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