New Logo Reflects API’s Future Focus, Collaborative Path to Finding Solutions
Posted July 13, 2020
Strong, bold and fresh. API’s new logo is all of these and more – reflecting our industry’s laser-focus on the future, innovation and the evolving role of natural gas and oil in taking us on the journey:
API represents women and men who work every day to find 21st-century energy solutions – dependable, adaptable and cleaner – to power our country forward. We’re excited to unveil this logo, a visual identity, which we believe will associate our workers and what they do with ingenuity, community and progress.
The clean lines and color scheme match our belief that meeting the nation’s energy needs is unifying – as is creating opportunity for all Americans, as energy does.
In the 12 years since API last updated its brand, the U.S. shale revolution – enabled by hydraulic fracturing and horizontal drilling – has elevated the importance of our domestic natural gas and oil resources.
Looking forward, API will continue to provide the energy that is essential to our economic recovery and environmental solutions, meeting the world’s long-term need for natural gas and oil, today and tomorrow.
About The Author
Megan Barnett Bloomgren is API's senior vice president for communications. She came to API in 2017 after serving as acting deputy chief of staff for the U.S. Department of the Interior, where she directed communications and policy-related actions for the secretary. Before joining the administration, Meg was a partner at DCI Group, a public affairs consulting firm in Washington, D.C. Prior to DCI, she led strategy and operations for the Institute for 21st Century Energy at the U.S. Chamber of Commerce, which followed positions at the U.S. Energy Department, the White House Council on Environmental Quality and the Environmental Protection Agency. Meg is a graduate of La Salle University in Philadelphia.